Client: I can’t open your document…
Me: Do you have Adobe Reader? You need it to read PDF documents.
Client: PDF…? How do you spell that?
I had the opportunity to talk to Simon Mainwaring, the author of “WE FIRST,” at Social Good Summit recently. We talked about how connected citizens using variety of social platforms can change the conversations or relationships we have with brands. He also talks how we can help businesses to move beyond profit.
Check it out.